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Colonial cousins
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The below article is taken from Classic &
Sports Car, November 2004 issue. Many thanks to Editor, James
Elliott, and his team.
The Holden EH was rugged, spartan and Oz to the core, the Velox PB
as British as scampi and chips. Andrew Roberts drives two
General Motors 'sixes' from the hedonistic '60s.
There are five major icons of early '60s Australian pop culture, the
first four being The Seekers and the fifth the EH series
Holden. The Holden Coach-Building Company was bought by
General Motors in 1931 and, although GM-Holden was wholly American
owned by the time the EH appeared in October 1963, it was regarded
as an entirely Australian design. Since the launch of the
Chevrolet-derived FX series in 1948, Holden's local content had
progressively increased - appropriately for a car billed as
"Australia's Own" - and, by '63, the marque had been
enjoying a 50 percent market share for more than a decade.
Since the late '40s, Holden had been operating a one-model policy
so, when the new EH was launched, it carried a heavy burden of
public expectation. It was one of the last Holdens to be
priced in £sd before Australia converted to dollars in 1966.
The new car sold more than a quarter of a million units in 18
months and , after four decades, remains Australia's fastest-selling
car.
Rival six-cylinder cars from BMC, Chrysler and Ford were also
manufactured in Australia, but were all designed abroad. The
EH bodyshell combined slick state-of-the-art '60s styling, with
enough space for six occupants and compact dimensions for heavy
urban use - taxi firms being long-established Holden
customers. The all-new 2.4 litre 'Red Engine' was a quick and
durable design, free from the overheating and failures that bedeviled
so many of its overseas rivals. About 10,000 Holden
EHs were exported to 55 countries in 1963-'64, giving the marque a
tenuous but genuine presence in GM dealerships abroad. It was
sold in places as far flung as Hawaii, Jamaica, Spain, Switzerland
and Hong Kong and, more often than not, would share showroom space
with in-house General Motors rivals. The concept of a GM
'world car' still lay in the future so, typically, a Swiss dealer
might sell the Holden alongside the Chevrolet Corvair, Opel Kapitan
and the EH's closest family rival, the PB series Vauxhall Velox and
Cresta.
Vauxhall's big PB saloon is often overlooked, lacking the
flamboyance of its PA predecessor and the vast PC that succeeded it.
Its nearest rivals, Ford's MkIII Zephyr and Zodiac, also enjoyed the
benefit of a far higher public profile, thanks to world-class PR and
BBC TV's Z-Cars.
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Another factor that ensured the PB's rarity was
severe corrosion, despite Vauxhall's much-touted 'Magic Mirror'
acrylic paint finish. A combination of heavily salted roads in
winter and poor quality control has ensured that the Vauxhall Cresta
Club currently has fewer than 50 PBs on its books, the vast majority
of survivors being the more upmarket and faintly spivvy
Crestas.
Vauxhall intended the 2.6-litre PB to be an 'Oldsmobile for the
British Commonwealth' and, in many overseas markets, it was a
success.
Switzerland was a major European market, particularly for the more
powerful 1964-'65 3.3-litre models. It was also assembled in
several Commonwealth countries, notably New Zealand, where the Velox
became a familiar sight in the black-and-white livery of the traffic
police and the maroon of the airport taxi service. The Holden
EH was not particularly successful there, being considered stodgy in
comparison with the big Vauxhall. How much of this can be
attributed to a combination Anglophilia and Austrophobia is open to
debate, but the Velox achieved a measure of success in Australia.
GM-Holden manufactured other General Motors products, including
Bedford commercial vehicles, Chevrolets, Pontiacs and, until
1967-'68, Vauxhalls. The PB Velox was sold in Australia until
1966, occupying a niche between the Holden and the Chevrolet, and
there are probably more PBs in the antipodes than there are in the
UK. Ironically, the EH was never officially marketed in
Britain, making our test a unique opportunity to compare two rival
GM 'sixes'.
Continued/...
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