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Football ref Pierluigi Collina stars in New
Vectra and New Signum campaign
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Highlights how new models ‘Take Control’
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Ads bring together two very distinctive faces
The man who awarded the penalty that took England
to victory against Argentina in the 2002 FIFA World Cup is set to
take a different kind of control in the run up to the next
championship, as the distinctive face of Vauxhall’s New Vectra and
New Signum.
Regarded as the greatest football referee in the
world, Pierluigi Collina has blown the whistle on his international
career, and is set to find a different kind of fame as he takes
control behind the wheel in a new series of TV and press
advertisements beginning on 1 October – the same day that these two
exciting new models arrive in showrooms. Like New Vectra and
New Signum, 45-year old Collina is admired all over Europe, having
played a major role in every major international football tournament
since 1996.
Thanks to his unforgettable appearance, Collina
is forever etched in the memory of most football fans. Not to
mention England captain David Beckham, who famously fired home the
goal that took England through to the last 16 of the World Cup
tournament when it was last held. Vauxhall’s Marketing
Director, Andy Gilson said: "As a referee, Collina has to have
everything under control, all of the time. The New Vectra and
Signum’s advertising slogan is ‘Take Control’, as the latest version
of our mid-size car features intelligent innovations for even
greater dynamics, safety and comfort."