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Vauxhall launches the
world's biggest ever test drive programme
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Million Mile Drive initiative
launched across Europe with 35,000 demonstrators
Buyers to experience Vauxhall
quality and driving dynamics in three-day long tests
54,000 British drivers expected to
take part
It seems amazing, but around half of
all new car buyers will happily spend thousands of pounds on a new
motor without ever driving it. Even those who take a test drive will
base their buying decision on just a quick whiz around the block
with a salesman in the passenger seat. How can you tell how it
handles on the roads you’ll use it on every day? Does the engine
perform well in the conditions you’ll use the car? Will the
baby’s pushchair fit in the boot? Can you reverse it onto your
driveway easily? It might be that you’ve no idea of the car’s
abilities until it’s too late to change your mind.
Vauxhall is so confident of its range
of vehicles that it has launched the biggest test drive initiative
the world has ever seen. And rather than just having a spin around
the block, serious buyers will be given the chance to keep a
Vauxhall demonstrator for three days to see how it could fit into
their lives.
Announcing the initiative at the
Geneva Motor Show, GM’s European Chairman Fritz Henderson said:
"We know how good our cars are. Journalists have confirmed what
we know, and now drivers all across Europe have the chance to see
and experience it themselves."
Across Europe around 35,000 test cars
will be made available in 40 European countries, and a total of more
than a million miles are expected to be driven by potential
customers in the three month campaign.
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Sports Hatch on Million Mile Test Drive
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In the UK, Vauxhall retailers will be
making an extra 2,300 cars available from the beginning of April
until the end of June to cater for the extra demand. Models across
the range will be on offer, including the newly-launched Astra Sport
Hatch and the extra-value Breeze editions of Corsa, Meriva, Astra,
Zafira and Vectra.
Vauxhall van retailers will also be
taking part in the giant sales initiative, and the whole of the
commercial vehicle range will be available as part of the programme.
Eligible business customers will be offered test drives in Corsavan,
Astravan, Combo, Vivaro and Movano models.
The British programme will run until
the end of June, when around 54,000 potential buyers will have
experienced the quality, style and driving dynamics of the modern
Vauxhall range.
Certain restrictions will obviously
apply to the offer, so customers should contact their local Vauxhall
retailer for more information and to book a drive.
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